De-influencing is helping to drive clothing donations to The Salvation Army

As social media undergoes a cultural shift, the fast-paced cycle of consumption encouraged by influencers is giving way to a powerful new movement coined as de-influencing. Rather than pushing the latest trends, creators are urging followers to buy less, choose thoughtfully, and rethink their impact. Some TikTok creators are now using their platforms to discourage overconsumption and challenge the […]